Basel, between Tradition and Modernity
Basel has a charming old town as well as modern architecture, reflected in the numerous works by famous architects such as Mario Botta, Herzog & de Meuron, Diener & Diener and Richard Meier. The Rhine also represents one of Basel’s emblems, having greatly contributed to the development of the region.
It goes without saying that Basel is well-suited to lovers of art and architecture. Internationally renowned museums such as the Kunstmuseum Basel, the Museum Tinguely and the Beyeler Foundation draw visitors from around the world. Internationally renowned trade fairs such as Baselworld and Art Basel also bring a touch of glamour to the city. The Carnival of Basel and the Basel Tattoo festival are two of the other high points on cultural agenda.
Basel is regarded as one of the foremost international destinations in the field of life sciences, as well as in the chemical, nanotechnologies, medical technology and cosmetics sectors. Major pharmaceutical groups, such as Novartis, Lonza and Roche, are headquartered in Basel. And if that was not enough, the Roche Tower, erected on the banks of the Rhine, is the tallest building in Switzerland. Finally, many specialised companies in the watch-making, precision mechanics and logistics fields have also taken up residence in the Basel region.
The Basel region is also ideal for families, offering countless possibilities for leisure activities and excursions. Basel Land, a real haven of peace with an abundance of magnificent natural sites, is the perfect place to get away from the urban hustle and bustle of Basel City.
All these factors mean that Basel attracts a clientèle composed of both expatriates and local stakeholders.